Our values - what we live and juice by.


We have a deep passion for what we do. We talk the talk and walk the walk. We strongly believe that nourishing the body with whole foods and natural produce is the best long-term strategy for maintaining good health.



We wear our hearts on our sleeve and proudly display our ingredients on every bottle. Our view on nutrition is based on scientific research. We object to diet trends and fads. We are whole. Our products are natural. No additives. No compromises. Because the small print rarely makes you feel great.



We assure you the top of the crop in every sip. Our goal is to provide the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance in every product we offer.

Only the freshest fruits and vegetables make the best juice. Juice should never be cooked. Pasteurization kills vitamins, minerals and live enzymes. Good quality juice won't last long. Our juice has a three-day shelf life because it's 100% raw and unprocessed. This is why it's full of taste and high in intact nutrients.


Handmade Perfection

We think in bottles, not in bulk. Cold pressing is a process of love and patience. Two steel plates and tons of pressure turn the single into the whole. No heating, no oxidization, just the freshly pressed essence of “hey, that’s good.” 


Premium Service

We aim to surpass our clients' expectations with an exceptional level of service, education, and support. Our goal is our client's ultimate well-being. We work closely together with internationally recognized nutrition experts and have integrated their knowledge in our recipes.


Environmental Responsibility

What is good for us must also be good for the environment. Plain and simple.

We use 100% natural, pesticide free, whole and unprocessed ingredients. We use organic produce and source locally wherever possible. We support local, organic farms in the region and only hand-select suppliers that not only follow organic farming processes but are also recognized on an international level and certified to European standards.

We minimize our waste and carbon footprint by using recyclable materials and composting. Our bottles are the most recyclable of bottle options, PETE 1, which are vital to preserving the shelf life and taste of our juice.